15 August

3 Keys to Creating Engaging Content

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

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15 August

18 Movies Every Entrepreneur Should Watch

Yes, Hollywood may dramatize the plight of the entrepreneur. But sometimes the best way to capture reality is through fiction. Wherever you are in your business venture, you can glean some insight from these 18 provocative and wildly entertaining films. Subject: Entrepreneurship. 1. Startup.com. Startup.com is a 2001 documentary film that examines the rise and fall of the real-life startup GovWorks that raised $60 million from Hearst Interactive Media, KKR, the…

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15 August

5 Steps to Creating a Killer Marketing Strategy

Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

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5 August

10 ways technology has changed the Olympics

With the summer’s sporting masterpiece now upon us, we look at 10 disciplines soon to come under the spotlight. How has technology changed the Games? From the naked eye to photo finishes, standard trunks to streamlined swim suits, technology has driven elite sport to new heights with every revisit of the Olympic Games. Given the two-year gap between each summer and winter edition, and the marketing opportunity…

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5 August

How data is supporting Team Ireland at the Olympics

Following a summer of smart use of sports data analysis, Emma Quinn finds out how Team Ireland is making use of data-driven insights for Rio 2016. Euro 2016 is over, Wimbledon has been won, the Tour de France has just ended and the Olympics are upon us. It has been another great summer for sport, and the ability to capture more data to optimise athletic performance…

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5 August

The 5 Emotions That Drive Customer Loyalty

Customer loyalty is everything for a new business. Customer acquisition is important -- otherwise, you’ll never build up a customer base -- but if those customers don’t stick around long enough to make multiple purchases or subscribe to your services for longer than a month, you’ll end up spending more in the acquisition phase than customers are actually worth to you in the long run. Why loyalty…

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5 August

The Big Grill Festival

Date: Thursday 11 August, 2016 through Sunday 14 August, 2016 . Location: Herbert Park Category: Festival Following two successful grill-filled years, The Big Grill Festival is back and better than ever this August. This summer brings a jam-packed programme of events for BBQ lovers, all taking place in Dublin’s idyllic Herbert Park, Ballsbridge. An international barbecue competition and festival, The Big Grill Festival presents attractions that…

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5 August

Outdoor Yoga Project 2016

Date: Friday 29 July, 2016 through Wednesday 31 August, 2016 . Time: Times Vary Location: Phoenix Park Category: Sports Sport and Outdoors Outdoor Yoga Project 2016 14 May - 31 August 2016 Venue: Phoenix Park Throughout the summer, a fun outdoor yoga session will take place in the beautiful Phoenix Park every Saturday morning. Place your mat beside the bandstand, right next to tea house by…

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5 August

Pokemon GO and Picnic

Date: Saturday 13 August, 2016 Time: Times Vary Location: Stephen's Green Category: Sports Sport and Outdoors Pokemon GO and Picnic Saturday 13 August 2016 Venue: Stephen's Green It’s the hottest new game on everyone’s lips - and smartphones. Grab your friends, your phone and your battery packs and join the fun at Stephen’s Green for Pokémon GO and Picnic. Geek Ireland are hosting this free, fun,…

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22 July

Subsea electricity cable linking Ireland and France powers ahead

The Celtic Interconnector is the name of a project aiming to hook Ireland up with the European electricity grid using an undersea cable to France. Capitalising on the visit of French President François Hollande today (21 July), the Irish government has revealed plans for the €1bn Celtic Interconnector. With a planned capacity of 700 megawatts, apparently enough to power 450,000 households, EirGrid and its French counterpart…

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