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Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a "potentially successful" marketing plan apart from a mediocre marketing plan. Generally, there is a framework that a killer marketing…

Dating is hard, online dating is its own hell, and opening lines can make you want to cease human contact altogether. It's awkward to straddle the line between just the right amount of forwardness and tact to total strangers when you're not actually interacting in person.    But panic no more: new research by Dr. Jess Carbino, a sociologist at Tinder suggests that users are 30…

There’s nothing more frustrating than spending hours on a piece of content that you hope shines after publication, only for its message to be overlooked by your readers. To optimize your reach and ensure that readers really connect with the messages you have to offer, your content has to be fresh and exciting to read. Like a novel that’s hard to put down or an engaging…

Following a summer of smart use of sports data analysis, Emma Quinn finds out how Team Ireland is making use of data-driven insights for Rio 2016. Euro 2016 is over, Wimbledon has been won, the Tour de France has just ended and the Olympics are upon us. It has been another great summer for sport, and the ability to capture more data to optimise athletic performance…

The Celtic Interconnector is the name of a project aiming to hook Ireland up with the European electricity grid using an undersea cable to France. Capitalising on the visit of French President François Hollande today (21 July), the Irish government has revealed plans for the €1bn Celtic Interconnector. With a planned capacity of 700 megawatts, apparently enough to power 450,000 households, EirGrid and its French counterpart…

Have what it takes to be a chief wombat cuddler, director of cat meme creation or chief birthday officer? No, we didn’t make those up. The notion of a dream job can differ from person to person. As the adage goes, if you do what you love, you’ll never work a day in your life – but we all love different things. Even so, we think…

Ireland’s ability to navigate the choppy waters of change following the UK’s dramatic Brexit from the EU will depend on three things: keeping the 12.5pc corporate tax, keeping costs low and the ability to recruit from a pool of 500m people. PricewaterhouseCoopers’ 2016 CEO Pulse Survey of Irish CEOs found that, aside from Brexit, key concerns include a lack of availability of key skills, which is at…

The team behind Pokémon Go, the augmented reality (AR) game that has broken all app records, has revealed it plans to open up the game to advertisers allowing for ‘sponsored locations’ within the game. The world has gone Pokémon Go mad. Even though the app is yet to officially hit app stores in many countries, it has already broken nearly every record imaginable. Since its launch, we’ve…

We may have spent decades getting ourselves into the mess that is the depletion of the ozone layer, but now new research suggests it’s on the healing path thanks to our concerted effort to reduce harmful gases. It has been almost 30 years since nations around the world signed the Montreal Protocol to ban the use of chlorofluorocarbons (CFCs) from products like aerosols and refrigerators to…

BCG says leading role could yield up 190,000 jobs in next four years Ireland could benefit potential for thousands of new jobs and up to €27 billion to the economy by 2020 by taking the lead in the EU’s digital single market. According to research on from Boston Consulting Group, such a move could yield between 140,000 and 190,000 jobs in the next four years in…